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Apple owns 74% of smartphone web traffic, 95% of tablet traffic

Updated Dec 19th, 2018 8:26PM EST
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According to a new report from online advertising network Chitika, smartphones and tablets now account for 20% of all Web traffic in the U.S. and Canada. Traditional PCs accounted for 80% of Web traffic, with smartphone traffic totaling 14.6% and tablets making up 5.6%, AllThingD reported. Chitika found that a whopping 95% of tablet Web traffic came from a version of Apple’s iPad, mainly the newest iPad, and 72% of smartphone traffic also belongs to Apple, compared to 26% for Android devices. The Cupertino-based company didn’t fare as well on the desktop side, which saw 85% of Web traffic from Windows machines compared to 13% from Macs. The report also noted that Windows Phone now accounts for a third as much traffic as BlackBerry phones, and while Microsoft’s mobile platform owns a smaller share of the market, the handsets’ larger displays may be responsible for the proportionally large share of Web browsing.

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Dan joins the BGR team as the Android Editor, covering all things relating to Google’s premiere operating system. His work has appeared on Fox News, Fox Business and Yahoo News, among other publications. When he isn’t testing the latest devices or apps, he can be found enjoying the sights and sounds of New York City.